How To Use Classified Ads To Build Your Business
Classified ads are the advertisements are used by so many businesses whether it’s small, medium or large. These ads contain small messages which are posted in newspapers, magazines and journals or periodicals. Most of the time they are free or low-cost ads. There are different types of classified ads like recruitment, property, obituary, matrimonial, business, announcements, education, etc. The disadvantage is that the span of these ads is short and you have to repost it after a specific period of time so that it will not get expired.
Consider the following points in mind while posting classified ads
- Know your customers
- Choose the right media outreach for the right customers
- Scan your competitors
- Use original content
- Repost the Ad regularly
- Place a website and social media links in your Ad
Now we will explain each point briefly so that you have a clear understanding of the classified ads.
- Know your customers: It is very important to have a clear understanding of your targeted customers. It’s better to study the customers first, before targeting them. Everyone has different needs and wants. So your ad must meet the need of the customers. For instance, if you have posted an advertisement about the selling of the house. It is necessary to post and shoot that advertisement to the right customers.
- Choose the right media for the right customers: Choosing the right media for the right customers is important. Do not advertise your ad based on geo-targeting and search engines. You will waste a lot of money. There are different sections comes under numerous publication so you should know whether you have to post on regional publication or general publication because every reader read the ads with a different mindset.
- Scan Your Competitors: Before posting the gay classified ads make sure you have done your homework nicely. It’s better to keep an eye on the competitors so that you can frame a post that can catch everyone’s attention. Find out what makes other ads more attractive than yours? Find the uniqueness in the ad. Observe the factors that make other ads more attractive. Does those ads associated with the advantages? You have to find all the key factors of every ad so that you can do better than others.
- Use original Content: Always make sure the quality of the content. Do not use duplicate content as it will degrade the credibility of the post. The content must possess the related keywords and searching terms which will increase the exposure of the ads. Sometimes these keywords and search terms are overloaded in the post which again will hamper the listing of the post.
- Repost the Advertisement regularly: These ads are free and get expired after a week. It’s better to repost the advertisement regularly rather than posting it again. It will also help to increase the rank of the ad. Reposting it regularly will help to occupy the top rank in the listing. It will get visible to maximum people. You can even spend some money to upgrade the rank of the post.
- Place a website and social media links in your Ad: Your ad must possess the website and social media link. It will help to increase the prospective traffic to the website. You can even create a landing page for products or services you offer so that the prospective customer can directly see or buy the product or service.
Nowadays, Facebook, Instagram, Twitter, etc are very popular. Placing social media link on the post will help to grow your business. If you’re still not on social media, you must open the accounts today. You have no idea how much it is going to benefit you. Proofreading: Do not frame an advertisement and just post it. Make sure you have proofread the post before posting it. You can take the help of another person who can check the post and make the necessary correction if any. Make sure you have put the right phone number and other contact details.