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Site Migration: Best Tips to follow and Checklists to confirm

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The process of transferring your existing website to another hosting provider or making significant changes in design, structure, platform and other key elements it is known as Site Migration. It is a very crucial process and needs to be done properly. Failing to follow the best practices can have a long term negative impact on the SEO or your website and can eventually result in a low ranking. So it is very important to be extremely careful during the entire site migrations process. That is why we have compiled a list of very important tips and dos & don’ts to make sure that your site migration should not turn out to be a self-damaging step. In this blog, you will learn how to organize the entire process and how to keep track of the important things. Additionally, you will also learn how to thoroughly check the landscape to confirm the present as well as the future viability of site migration.

Thorough checking

A thorough checking of different aspects of your website can help you avoid a number of unpleasant situations in the future. You would certainly not like to repeat any tedious or crucial technical process that can affect your site performance. For that you need to keep in mind a few important things:

A thorough crawling of your website will help you to take any necessary steps in case your site has got any 404 errors.

During the process don’t forget to spend equal attention towards ensuring that the internal links of your site are also being changed successfully.

It is ideally not recommendable to link to the previous version of your website even if 301 redirects are present.

Getting 100% accuracy is a must. There are a number of tools that automatically crawl your old URL and confirm that all of them are successful redirecting to the new site.

Related Tools to facilitate the process:

•    https://www.deadlinkchecker.com/

•    https://smallseotools.com/website-links-count-checker/

Go Tentatively

It is best to opt for a tentative little test on your subdomain or sub direct and ensure the presence of every team member on the common page. It can keep the things transparent and help you minimize the loss arising out of communication gaps or mistake in comprehension.

Avoid adding too many fancy things

While it is perfectly true that everyone wants to make their new site look pretty awesome, there are certain things to keep in your mind. Awesome doesn’t necessarily mean being loaded with tons of media files, heavy programming or bulky interactive features.

These things can make your site heavy and clumsy that requires significant time for loading.

Slow loading speed is a negative point from an SEO perspective and can ruin the user experience.

So, if you don’t want to turn your site migration process into a nightmare then it is always recommendable to go for a minimalist design scheme and neat code that can help your site load quickly and run swiftly.

Many times it becomes difficult to build a minimalist website that is attractive. So, if you aren’t really a creative person then here are a few AI-powered smart tools that can help you create an awesome website in a jiffy:

•    https://www.bookmark.com/

•    https://www.jimdo.com/dolphin/

•    https://www.wix.com/

Ensure that the new is better too

Never forget the major objective of site migration and ensure that the new site is a notch up your older version in terms of speed, performance and SEO aspects. So site migration is not just about moving from one site to another but it is a leap to a better performing site with maximum SEO friendly features, stable performance, better security and of course quick loading speed.

Related Tools to facilitate the process:

•    https://www.seoptimer.com/

•    https://seositecheckup.com/

Checklist

Missing even a single crucial step during the migration process can prove to be a costly mistake for your website. So, it is always best to prepare a checklist during different stages of the site migration process. Here are different checklists to follow:

During Migration

Make sure that your key data is correctly being collected by the tracking software. Prefer Google Analytics for the best output

Extensively test the URL redirects and if your site contains a huge amount of pages then you can also hire a testing team. Keep note of what is to be done. Any negligence on this part may have negative effects

Ensure that your internal links and XML sitemap is being updated by the authorized and well-qualified authority. If possible rely on your internal IT team but make sure that they are proficient at the task.

Related tools to facilitate the process

•    https://wordpress.org/plugins/seo-auto-linker/

•    https://mirasvit.com/magento-extensions/seo-autolinks.html

Post Migration Checklist

Errors occur but leaving them unnoticed can have the long term negative impact and may even defeat the very objective of site migration. So check for errors and rectify them instantly.

Count the total number of those pages tats has been indexed. Having a more or equal number of pages (as the old site) is fine but make sure that the number of the pages should not be less than the previous version.

301 redirects are the key part of entire site migration so check and recheck to confirm that all the 301 redirects work fine and in the desired manner. Do the corrections then and there and leave nothing for the future. It is better to engage your IT team when you do so. It will help you in the prompt action.

Site Navigation

Check the viability and impact of Title Tags, Meta descriptions and heading (specially H1s) tags

Duplicate content can damage your reputation and images or navigation that cannot be crawled easily could be another roadblock.

Proper implementation of the schema (or structured markup) is very important for making your site competent and viable

Ensure that your site should have gained some significant boost in the speed, performance and other important features that determine user experience.

Once the site migration is over you need to submit the link disavow file again to ensure that the “bad effects” of earlier links should not keep on haunting your site.

Inform the external platforms like new websites, blogs, and various other platforms or sources used for linking purpose. Tell them that your link has been moved to the new location and ensure that they should update the links promptly

Related tools to facilitate the process

•    https://yoast.com/

•    https://technicalseo.com/seo-tools/schema-markup-generator/

Conclusion

Whether you want to transfer your existing site to the new hosting provider or need to make extensive changes in key aspects of your site, you need to go through an elaborated technical process called site migration. It is a very crucial process that requires utmost care throughout every step. In this blog, we have mentioned some of the most important tips and checklists to follow in order to avoid pitfalls.

Author Bio

Alisha is a content writer and director of operations. She writes for various industries like travel, wildlife, history, art, and of course technology! She works with B2B and B2C businesses providing digital marketing content that gains social media attention and increases their search engine visibility.

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